Blogs. They can seem daunting and time-consuming. You may even ask, "Are they really worth it?"
Short answer: YES.
In an era where SEO is a huge concern for most businesses, blogs can be an answer to the dilemma of organic growth and search visibility of your website!
Let's break it down a bit:
•You build out a beautiful website to showcase your info, products, and/or services.
•You optimize your website's keywords on each page as best as you can.
•Once it's up, you leave your website stagnant (pretty much neglected) for a month, 3 months, a year, 3 years, and so forth.
•Your website falls deep within the bowels of Google search results, leaving users unable to find you when they type in keywords pertaining to your business.
So how does blogging help your SEO? Well, leaving your website stagnant can really hurt your ability to be discovered on search engines like Google. Blogging about topics relevant to your business increases your website's chances of being organically discovered by consumers.
For example: You Google a recipe for "easy oven roasted brussel sprouts," and the first search results to populate are foodie websites with a blog post titled "Easy Oven Roasted Brussel Sprouts." The owners/managers of these websites knew that by creating a blog with specific keywords, they would increase the likelihood of being discovered by web users and broaden the topics by which users might discover them.
Blogging allows your website reachability to be organically expanded and enhanced without paying for clicks. Of course, it doesn't hurt to venture down the route of pay-per-clicks, but this type of paid SEO can be costly. Before you attempt paying for website ads and clicks, we'd highly recommend starting a blog. With consistent (weekly or bimonthly posts), your website's reachability will begin increasing!
Need help managing your blog? Contact us today for your free consultation!